Adopting a Vermont maple tree? What? Huh? How's that work? Well, it begins in the spring of 2017 when there was this Vermont Life story that explored Vermont's booming maple industry.
At the center of that story is a large corporation, owned by a hedge fund that's part of MassMutual Insurance and Financial Services. The take-away message from that story was this: The small maple farmers (sugar makers) in Vermont are doing OK, but it was the big guys who could sink money into marketing and corporate sales that were the ones that were killing it.
The little guys, and these days, that means something under 20,000 trees are way too busy tapping, boiling, bottling, making syrup and candy and maple butter to market their wares.
So we came upon the idea of adopting a maple tree on our own (we swear). It was modeled after the "Adopt A Star" program, and we designed as a way to help smaller sugar makers market their goods to a crowd outside Vermont. But as poked around the web, we see we're not the first to offer this service. Others do it, too. And we applaud them.
But we think there's plenty of maple trees to be adopted. And we're committed to giving people who adopt a maple tree a good package and return proceeds back to the small makers.